The success of brands or businesses on social media is not just about thumbs or share count.
It is also not about how many friends liked or how many likes were generated through invitations.
A sucessful social media campaign should be able to reach your exact target audience without you having to ask for “favours”, this with even the most minimal budget.
However, thumbs are undeniable parts of social media, so what do we do? We turn those thumbs into money!